REPLICAH SAYS

THE WOMAN BEHIND

1. ORIGINS: THE SPARK OF A CREATOR
Born and raised in Bern, Switzerland, Sabrina Bühlmann - known as Replicah -  grew up as a natural creator and connector, with a voice that could launch worlds into being.

2. THE EARLY PULSE: MUSIC, MOVEMENT & MOMENTUM
As a teenager, she was already touring Europe as a guest singer with renowned Trip-Hop and Electro-Pop bands, producing her own tracks, organizing art projects, and earning her first paychecks through music and performance while still in school.

3. FOUNDATIONS OF VISION: FROM LENS TO LANGUAGE
After attending the Bern School of Arts, she completed her apprenticeship as an advertising photographer - laying the foundation for her lifelong mastery of imagery and storytelling.

4. THE RISE: BUILDING & REDEFINING 
At just 21, she founded her own creative studio called DIE-SEIN and became one of Switzerland’s early female creative directors - conceptualizing campaigns, directing international shoots, and leading full production teams across photography, film, and sound.

5. AHEAD OF THE CURVE: INVENTING BEFORE THE TREND
Long before “content creation” became a trend, Replicah was inventing formats and experiences that blurred art, storytelling, and community.
Between 2013 and 2019, her branded web series and campaigns for top global brands reached over 70 million views, setting a new benchmark for digital storytelling.

6. TODAY: ART, HEART & COLLECTIVE EVOLUTION

Today, she channels two decades of multidisciplinary expertise into art, music, and immersive experiences that merge technology, community, and emotion.
Whether through her large-scale art installations (rtbt.io), visionary performances (replicah.com), or creative collaborations, she moves crowds and builds communities around one guiding principle:
to inspire, elevate, and unite people through creativity, connection, and co-creation.